From the field
Operational notes from inside the stores
Not market commentary — what actually recurs in the aisle: where the numbers get lost, why execution slips, and what works when you are standing at the shelf.
Why the monthly count fails in a hypermarket — and how to fix it
A monthly count does not fail because the rep is careless. It fails for four operational reasons that repeat in every large store — and none of them are fixed by adding people.
How to measure your shelf share in a store — step by step
Shelf share is estimated by eye in most stores, so it changes between reps and between visits. Here is a practical method that produces a number you can defend to management.